The BIG Serve
8 Feb
7 Mar
The BIG Serve
Spend $100 across participating stores to WIN a share in $100,000 worth of prizes this summer!

Get ready to spend and win a share in $100,000 worth of prizes this summer from your favourite brands and local businesses!

We’ve banded together to bring the most delicious, fashionable and fun-filled experiences from the East straight to you just in time for the summer fun to kick off.

Always wanted to fly in a hot air balloon over the city or Yarra Valley outback? What about a night away at Sage Hotel for two including a delicious breakfast for a romantic escape or a girls’ night in?
With genuine Sherrin Footballs from the Eastern Football Netball League, family passes to the iconic Puffing Billy Railway and a family pass to Hardrock Climbing to soar to new heights, we’ve got a world of fun waiting for you to claim from Monday 8 to Sunday 7 March.

Did we mention we have over 4,000 Eastland gift cards in the prize draw too, so you can shop ‘til you drop from a range of your favourite brands including Pivot, Kmart, Ally Fashion, Hart & Co and Laser Clinics Australia.

If entertainment is more on the cards this summer, we have a range of passes to soak up the fun at Holey Moley, Hoyts and Strike Bowling – the only problem you’ll have is deciding who to take with you!


How does it work?

1. Spend $100 or more at any participating Eastland stores in a single day from 8 February to 7 March. This spend can be made up in one transaction from one store or multiple transactions from multiple stores.

2. Scan the QR code on your mobile device in-store or at our Guest Services desks to find out if you're an instant winner!
To scan the QR code, simply open your camera on your mobile device and make sure the QR code is in-frame.
You'll be automatically redirected to our entry form where you will be required to submit your details to enter the draw.
Or, enter online at 
If you’re having difficulties completing the form, feel free to visit the friendly team at our Guest Services desks who can provide assistance for your entry to win!

3. Winners will be notified instantly! Upon notification that you are a prize winner, you will be required to visit one of our Guest Services desks (located on Level 2 near Peter Alexander) to redeem your exclusive prize.
Your receipt/s will need to be verified by our Guest Services team to redeem your prize.



1. Prizes up for grabs from your favourite experiences straight from the East!

Puffing Billy Railway:
Two Family passes which entitles up to two adults and two children to travel from Belgrave to Lakeside return

RRP $153.50 per pass

Discover more about Puffing Billy railway and reconnect with family and friends in the fresh air of the Dandenong Ranges whilst you relive childhood memories or create news ones!

Website: Puffing Billy Railway


Puffing Billy travels over bridge - boy watches from carriage



Picture This Ballooning: Four double passes for a flight over the Yarra Valley

RRP $390 per person

Enjoy a hot air balloon flight over the Yarra Valley with a birds-eye view into this world famous wine region,
flowing hills and valleys and large open spaces that come to life with the sunrise and early morning! Seeking the concrete jungle sights at new heights? Chose to fly over the city skyline and iconic Melbourne views spotting the MCG, Shrine of remembrance or Albert Park racetrack!



Picture This


Hardrock Climbing: Family Climbing Pass
RRP $108

Looking for the ultimate adventure? Than look no further with Hardrock Climbing offering all levels from learner, intermediate and professional courses for the whole family to enjoy!
Throughout each course our trained Instructors will attend to your individual needs and requirements which will be the key to your success.

Each course is designed to be a fun, interactive session tailored for the beginner climber right through to an advanced level.




Hardrock Color


SAGE Hotel: A night’s stay in a Deluxe Room with Breakfast and Dinner for two

RRP $240

Escape the daily grind to the 120-room Sage Hotel Ringwood spanning five floors atop Eastland for the ultimate retail and relaxation experience all in one location.
With an onsite gym, fine dining restaurant and delicious cocktail bar- you’re only problem is what to do first!



Sage hotel hero

Karralyka Theatre: Five Double Passes

RRP $150 each

Seeking a theatre experience like no other? With international and national home grown musicians, comedians and performers from all walks of life at your doorstep, Karralyka fosters an entertainment season like no other!
From toe tapping performances, kids and family shows to dining experiences for everyone to enjoy, discover what the arts in the East can bring to you in 2021.





Karralyka COLOUR




Eastern Football Netball League: Five Leather Sherrin footballs

RRP $120 each

The Eastern Football Netball League is the largest community Australian football and netball competition in the country.
Housing a junior and senior competition spanning 36 junior clubs and 46 senior clubs, the competition caters to men’s, women’s and junior divisions offering a grassroots and community focused competition.



Eastland Promo Products_0 23_



2. Prizes up for grabs from your favourite Eastland stores!

Artisan Home
Rainbow planter pot (RRP $39.99)

Ally Fashion       
2 x $20 Gift Vouchers

Anytime Fitness
4 x 1-month memberships (RRP $150 each)
2 x 6-month membership vouchers (RRP $570.00 each)

Bakers Delight   
125 x $20 Bakers Delight vouchers

City Chic             
2 x $50 gift cards

Chuka Soba        
1x $100 gift voucher to spend at Chuka Soba. Redeem at any time/day. Valid for 1 year.

Country Road    
100 x Country Road Drawstring Bags in Navy

Essential Beauty              
$100 Essential Beauty Gift Card

Groove Train     
20 x $20 Vouchers

Haigh’s Chocolates
3 x $150 milk and dark chocolate hampers

Harris Blake & Parsons  
1 x pair of Cancer Council sunglasses valued at $49.95

Hart & Co           
2 x $50 Gift Vouchers

Holey Moley      
15 x Free Mini Golf Passes

10 x HOYTS movie vouchers, RRP $25 each

10 x $50 vouchers

Johnny Bigg       
1 x $150 Johnny Bigg Voucher

1 x $90 gift card

Laser Clinics Australia    
3 x Yellow LED sessions RRP $69 each

4 x $100 OPSM Gift Cards

5 x $200 gift cards

5 x $50 POLITIX gift vouchers

Shingle Inn         
8 x Gift Cards valued at $25 each

10 x $50 Gift Vouchers

Star Car Wash   
2 x Platinum Wash Vouchers

Strike Bowling
15 x Free Bowling Passes

Sushi Hub           
10 x $50 Sushi Hub food vouchers

Taking Shape     
1 x $100 Taking Shape voucher

TGI Fridays         
5 x $20 vouchers

The Pancake Parlour      
10 x $50 vouchers

Yassas the Greek Way   
2 x ‘Feast’ Meals for 2 (RRP $55 per person)
10 x Free Souvlas Voucher (RRP $16 each)


3. Prizes up for grabs from Eastland


Eastland Gift Cards         
4,000 x $20 Eastland Gift cards valid to use at all participating Eastland stores.


Eastland Summer Pop Up Event Tickets (Picnic Table Reserve)

8 x Summer Pop Up Event Tickets with Picnic Table Reserve up for grabs!

Each winning ticket can bring 3 friends with them to enjoy the day of food, drinks and live music at this exclusive event.

Ticket RRP $400 each


Eastland Summer Pop Up Event Tickets

15 x Summer Pop Up General Event Tickets up for grabs!

Each winning ticket can bring 2 friends with them to enjoy the day of food, drinks and live music at this exclusive event.  

Ticket RRP $300 each


The BIG Serve event 400



Terms & Conditions

Customers will be able to redeem up to one prize per person, per day during the promotion period.

View the full Competition Terms & Conditions and participating stores here.