Give a Little Thanks
We're proud to support our frontline workers, community groups and organisations during these difficult times. Eastland acknowledges these inspirational leaders by giving a little thanks in 2020.
Published 25 August

Eastland acknowledges these inspirational leaders by giving a little thanks in 2020. 


The Alannah & Madeline Foundation – Imperfect Dolls Donation from Pocket Squad Girls
As an extension of the mini & me Superheroes edition, Eastland were able to connect Pocket Squad Girls, a local business we joined forces with across the project with our key charity partner, the Alannah and Madeline Foundation.
With aligned values to eradicate all forms of bullying against children, a collaborative approach was initiated to support both organisations through a mutual relationship with Eastland.
Pocket Squad Girls create pocketful’s of ‘everyday girl power’ in the form of a team of vibrant pocket-size dolls, each with a unique everyday trait, value, talent or attribute.
 From adventurous, to kind, creative, sporty, strong or caring, the list of everyday girl powers is diverse and limitless. 
With 2020 global events preventing traditional fundraising events to take place, founder of Pocket Squad Girls, Kristy Elsworth wanted to provide support by donating over 800 slightly imperfect dolls to the Alannah and Madeline Foundation for their Children Ahead and Buddy Bag programs.
The Foundation’s CEO, Lesley Podesta, thanked Pocket Squad Girls and Eastland for this unique and exciting donation, especially through these difficult times. “We’re very grateful for this support of our work,” Ms Podesta said.
Eastland would again like to extend our thanks to Kristy and the Pocket Squad Girls team for their generous efforts and contribution.



Glen Park Community Centre - Order & Collect
Eastland is extending its relationship with Glen Park Community Centre, by pivoting the Centre’s Order and Collect service to provide food relief meal distribution, to help keep those in need fed during the challenging time for Victorians.
The Order & Collect service was launched in May, allowing customers to place an order directly over the phone at any participating Eastland retailer and collect on the same day from the convenience and safety of their car through Eastland Valet. This service will now be extended to those needing to collect frozen meals to feed themselves and or their families. A no contact option will be implemented for those traveling by public transport via a separate collection point in Valet.

Early Childhood Education- Spring Craft Packs
To ensure our beloved local community were involved in our spring school holidays program, Outdoor Explorers, Eastland gifted over 10 craft packs to local childcare centres and kindergartens to take part in.
Schools were given the option to create their very own bumble bee or tulip flower, which was then tied to an inspirational board with the quote ‘Let your Dreams Blossom’ for children to see their Spring creations on display.
All schools were encouraged to send photos of their designs to Eastland to feature across our Facebook and Instagram page.
We hope this initiative added a little spring to their step these September school holidays!

Victoria Police - Thank a Cop Day
Imagine a society without our police. We couldn't function without them and yet we rarely get to thank them personally for what they do. On September 29, we recognised national “Thank A Cop Day” and surprised the stations in Maroondah with a hamper to say “thank you, to all men and women in the force. We support you and recognise your daily sacrifices and brave acts not just on thank a police officer day but every day of the year!

Schools in Maroondah – Eastland Face Coverings Delivery
In preparation for term 4, we delivered beautiful reusable face coverings to some of Maroondah’s Primary and Secondary schools for their teachers and extended staff.
We want to say; thank you to all the teachers for rising to the challenge so far, helping our children thrive and build resilience.

Early Childhood Learning & Kindergartens - Eastland Pen Pal Club 
To keep our wider community connected during such isolating times, Eastland created the Pen Pal club which is inclusive to all members of the Maroondah community.
The launch included the participation of three local senior facilities opting into the program, with over 100 packs supplied to these organisations. The senior facilities received an overwhelming response of letters from our community, so much so they had to withdraw from any additional letters within a matter of weeks! We are so thrilled to be able to include and acknowledge our senior families here at Eastland and look forward to supporting them further in the future.



Winter Shelter
Team Eastland were delighted to once again support the wonderful Winter Shelter project, which helps the homeless and those in need in Maroondah. COVID-19 has made this year’s Winter Shelter an even greater challenge than usual. In order to abide by the restrictions currently in place, all meals will be served as a takeaway, and all social distancing protocols will be adhered to. 
Since opening in May there has been 1,646 meals distributed and the facility has seen over 300 people visit and 1,093 meals collected.

Eastern Health – Nurse Care Packs
Eastland are very humbled to further extend our partnership with Eastern Health the largest public healthcare provider in the eastern region of Melbourne.
In late July, Eastern Health was asked to provide additional support to some of the most vulnerable members of our community to limit the spread of COVID-19. Following a COVID-19 outbreak at Kirkbrae Presbyterian Homes, Eastern Health provided a team of nurses to assist the privately owned facility, then in a matter of days, staff at Wantirna Health commenced a process of decommissioning from a GEM Ward and recommissioning to a new Support Care Unit.
In a true demonstration of community support, their staff stepped up to the challenge in a rapidly changing environment and their commitment and willingness to assist ensured this essential service and care for the most vulnerable members of our community can be provided.
To give ‘a little thanks’ we provided care packs to the 100 hard-working staff and we thank you all for your support during this challenging time.

Early Childhood Learning & Kindergartens - Early Childhood Educators Day
September 2 was ‘Early Childhood Educators' Day’, which recognises and celebrates the work of Australia's educators in early learning services for their wonderful contribution to the wellbeing and healthy development of the young children in their care.
To say “a little thanks” to Early Childhood Educators, Eastland surprised over 30 local Early Childhood facilities with a personalised gift for the Educators to enjoy.




Alannah & Madeline Foundation- Toiletry Donation
To continue our support during these difficult times, Eastland donated over $1,000 worth of essential toiletries to the Alannah and Madeline Foundation (AMF) to ensure the continuation of their vital buddy bag program. Like many charities during lockdown, AMF were not able to fundraise their much-needed funds to purchase essential items which are gifted to children and teens who are being removed from violent homes and situations. We cannot thank the AMF community for their incredible work, keeping children safe from any form of violence. 

Grassroots Sports- Football Giveaway
After returning to training for three weeks, the unexpected cancellation of the junior football 2020 season was made. Following this, the Victorian Government announced home schooling was back for all Primary Schools students, this brought back anxiety amongst families and sadness for the kids. Eastland secured 150 Eastland branded junior match day balls to give away to 150 local families.

Eastern Health – Staff Selfcare Gift Bags
With the help of Kim, Team Leader of a mental health rehab facility in Ringwood East, Eastland surprised her team with a gift bags filled with self-care items for them to enjoy and reward themselves. Staff have been doing a stellar job since the start of this pandemic, and working rotating rosters covering the facility 24/7 and have been instrumental in providing safe and effective care to people living with a mental illness residing in the facility.

Schools in Maroondah - Coffee for Schools
Friday July 24 and Monday July 27, with the help of the principals and assistant principals, Eastland surprised staff and VCE students at local schools with a “Coffee Station” and gave away over 500 free coffees / hot chocolates and teas - which enabled accidental positive connections.




Eastern Health - Crazy Socks 4 Docs Day 
June 5th is a day to raise awareness of the mental health of all doctors and health practitioners around the world.  It’s a fun campaign but obviously a serious issue, particularly now when stress and pressure on the medical workforce is high. Eastland provided over 500 pairs of socks from Eastland retailers which were distributed to every doctor at three hospital at their CrazySocks4DocsDay morning tea.



Eastern Health - International Nurses Day
Celebrated around the world each year on May 12, to mark the contributions that nurses make to society. We cannot thank them enough for the work they do to help us all especially during this pandemic. Eastland partnered with Espresso Warriors and donated a complimentary coffee to all 4,000 registered nurses at Eastern Health. In addition, we reached out to one of our local and amazing suppliers SourceyM to partner together and provide all the nurses with co-branded travel mugs.

Schools in Maroondah - Sanitisers for Schools
With students across Victoria slowly making their way back to the classroom, Eastland helped ensure their days were as safe as possible by providing hand sanitiser to schools in its locality.  Eastland donated travel-size hand sanitisers to 3000 local students and teachers. The hand sanitisers, which can clip onto pencil cases and school bags, and were given to staff, preps, grade 1 and grade 2 students at Ringwood North Primary School, Kalinda Primary School, Ringwood Heights Primary School, Croydon Special Development School, Great Ryrie Primary School, Eastwood Primary School, Marlborough Primary School and Mullum Primary School. 
They were also be handed out to staff and year 11 and 12 students returning to Ringwood Secondary College, Heathmont College and Croydon Community School.

Early Childhood Learning & Kindergartens - Kids Colouring-in Collaboration Competition
Our community needed to pull together to support one another, while also injecting hope and joy to the day-to-day. Here at Eastland, we’re choose to embrace the power of art. After all, a picture is worth a thousand words, right? That’s why we’re invited your Early Childhood Learning & Kindergartens to take part in our art project. Individual sheets were given to each student who expressed themselves through the creative and once completed these individual sheets made up one completed art piece. 
All participating facilities Barngeong Reserve Kinder, Maroondah Pre-School, North Ringwood Preschool, Top Kids Child Care Centre, Aussie Kids Learning Centre & Kinder, Dorset Early Learning & Kindergarten, Kids on Mullum Childcare and The Learning Sanctuary received an arts packs from Eastland and will get keep their work of art.
Congratulations Dorset Early Learning & Kindergarten who were the winners and also received a $500 voucher for art supplies.




Eastern Health – Frontline Workers Food Care Packs
We teamed up with Eastland Coles and delivered 1,600 packages including break snacks such as muesli bars, fruit tubs, drinks, biscuits and lollies.

The Alfred Hospital - Front line Workers Food Packs
When Eastland was made aware that most of Melbourne’s front line Covid-19 units were unable to enjoy their break times due to limited food supplies, Eastland and Coles Eastland joined forces to deliver over 4,600 pantry items to those front line medical teams.
Their appreciation and thanks was overwhelming from the delivery and is only a small way we could give a little thanks during these difficult times.

Early Childhood Learning & Kindergartens – Eastern Hampers
Eastland brought a little joy at Easter to 32 facilities across Maroondah on April 9, by personally delivering Easter hampers filled with chocolates. Eastland wanted to express to all teachers, educators and staff that we value them and to say 'thank you' for looking after the children of our community, so their parents can continue to work during this intense environment.

Glen Park Community Centre - Pantry Donation
Eastland continued to support Glen Park Community Centre to help keep its Community Pantry stocked, after the COVID-19 health crisis affected product availability and demand.
With stock limitations currently affecting many, Eastland was delighted to be able to donate over 500 items, including bread, long-life milk, toothpaste, shampoo and margarine, to help keep the Community Pantry stocked which was supported by Woolworths donating a gift card to enable us to purchase most of these items.




Victoria Police – Coffee with a Cop
Coffee with a Cop was launched at Eastland in May 2019 and it’s about taking time to meet at neutral location to provide the opportunity for community residents to sit down with officers and ask questions or share what’s on their mind. 

Ringwood Station Commuters – Sanitiser Handout
On Monday March 23 we headed to Ringwood Train Station to surprise 600 commuters who needed to use public transport during this difficult time to get to work and school.

Eastern Health – Food Donation
Espresso Worriers donated fresh fruit, delicious muffins, pastries, bread and over 50 litres of milk which was distributed to the nurses and doctors working on the front line at the dedicated COVID-19 swab centres.

Maroondah Age & Disability Services - Toilet Paper Donation
In March, Eastland was proud to announce a collaboration with Maroondah City Council and Glad to distribute 2,000 toilet rolls to residents utilising either the Age & Disabilities services program in Maroondah.


Find out more on our Facebook and Instagram.

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