Eastland acknowledges these inspirational leaders by giving a little thanks in 2020.
Glen Park Community Centre- Emergency Relief Donation Point
Today one in six Australian children and young people are living in poverty and cannot afford basic schools needs like books, stationery and uniforms. For these local families experiencing financial hardship and unable to support their children’s school needs, is why we setup a SCHOOL emergency relief donation point.
Many children needed brand-new items such as shoes, books, stationary, pencil cases, backpacks, lunchboxes. Glen Park accepted both new or preloved school uniforms.
Urban Life Christmas Hampers and Lunch
Urban Life were grateful recipients of 10 x $50 Eastland gift cards to distribute to community members in need over the Christmas season.
These cards were distributed to some disadvantaged young people and families that find Christmas time especially tough financially to help them celebrate the festive season and making it through the challenging year that 2020 has been.
As these families struggled to make ends meet, often needing help to make sure they have enough food in their pantries it was a joy to be able to gift these cards to people and alleviate some of their stress and anxiety about providing a fulfilling time for their children and families. The hamper and gift cards helped brighten people's experience of the community last year and extend to them a sense of belonging, inclusion and support.
The Salvation Army Ringwood- Christmas Campaign
2020 has been a historic and challenging year for our local and wider Victorian communities; and whilst we all adapt and recover from the effects of the global pandemic; families, friends, businesses and community groups have rallied together to provide each other vital care and support more than ever.
To ensure our community front line carers were supported in one of the most difficult years, a multi fundraising campaign was launched to drive urgent donations and support to the Ringwood Salvation Army.
The Salvation Army Donation Store
A Salvation Army pop up store was created for the Christmas period for customers to donate urgent proceeds to support their local community and the work that is needed in an unprecedented year.
Cash donations were invited with the sale of Christmas cards and tote bags by Eastland available in store for purchase.
Christmas Cards of the East and Recyclable Tote Bags
We were thrilled to partner with local Maroondah artist, Pigeon Gillian to design and hand create five unique Christmas card designs in a set for sale this Christmas season, with all proceeds raised donated to the Ringwood Salvation Army.
In addition to purchasing this exclusive Christmas card set, the recyclable green tote bags that were designed by Pigeon Gillian in 2019 were also available for purchase from the Guest Services desks in centre for fundraising opportunities.
The Salvation Army Brass Band Performances
To celebrate the festive season The Ringwood Salvation Army brass band completed a live brass performance series in Ringwood Town Square throughout December.
Enjoying traditional Christmas music, a community atmosphere in the heart of Ringwood, donations were graciously accepted to assist in the support and contribution to the local and wider Melbourne community this Christmas.
Alannah and Madeline Foundation- School Holidays Back to School Donation
To prepare for the school holiday period and summer festive season, Eastland donated over 6,000 units of school holiday stationary to the Alannah and Madeline Foundation. The supplies included a range of colours and back to school items such as luggage tags, library bags, keyrings and pencil cases. This donation will be utilised for the Children Ahead and Buddy Bag programs in 2021.
Glen Park- Eastland Pen Pal Supplies Donation
With Eastland’s Pen Pal Program concluding at the end of 2020, all stationary supplies were donated to local community partner Glen Park who will distribute the pen pal items to neighbourhood houses and to their facility members.
The pen pal stock included writing paper for children and adults, pen pal stickers, pens and envelopes; everything needed to create an exciting new friendship or write to family and friends.
Deakin Shield Awards
Eastland have been sponsoring The Deakin Shield for over 8 years and this award is presented in the spirit of Alfred Deakin, after whom the electorate of Deakin was named. The award recognises the valuable contribution of students from 52 schools throughout Deakin.
Students are recognised for their; high standard in attitude and achievement; participation in all school activities with a good attitude; full commitment to the ethos of the school; an awareness of others and their needs; and, positive contribution to the school community.
Each successful student receives an individual shield and has their name engraved on a larger, perpetual shield, which is presented for display in a prominent position within the school and a $50 Eastland Gift card
Box Hill Children’s Ward Christmas
Over the Christmas period the children’s ward at Box Hill Hospital look after children hospitalised for short term and even the ones who are bedridden and have limited mobility
So, we thought we would bring Christmas to the hospital for the second year in a row by delivering Christmas gifts to the wonderful nurses to give out to all the children and their siblings to keep and enjoy.
Vermont Lions Club
The traditional and famous Lions Club Christmas cakes were on sale again this year at Eastland but in a new location inside Shop 111 on Level 1.
As always, there were 1Kg (small) cakes, 1.5Kg (large) cakes, and puddings. Every dollar raised form their cakes and all fundraisers went back into the community and there were no deductions to cover administrative costs.
Find out more here.
Rotary Club of Maroondah
Each year during December a trailer raffle is held at Eastland, in 2020 the raffle returned but in a new location on Level 2 near Big W.
The raffle consisted of a trailer (included in the prize) and a $1500 gift card, with second prize a $1,000 gift card and 3rd prize a $500 Gift Card. Tickets were $2 and the winner was drawn in store at 12pm on Monday December 21.
Find out more here.
Eastland was pleased and honoured to be working together with Victoria Police, Blue Ribbon Foundation and Police Legacy to unveil a tribute mural that honours the service and sacrifice of Victoria Police Members from Eastern Region, Divisions 1 and 2 who died in the line of duty.
Find out more here.
Box Hill Institute
A community partnership between Eastland Shopping Centre and Box Hill Institute enabled students of the creative arts to exhibit their work in two store windows.
Visual merchandising students had the unique opportunity to work on a real, hands on, practical project, installing two window displays and demonstrating the high-level skills they have acquired during their studies.
Find out more here.
A Season of Thanks Hampers
After a tumultuous year, the 2020 festive season was like no other we've seen before. It was a time of celebration. A time of saying thanks to our friends, family and wider community for their support and kindness as we began to look toward a new year. This small gesture was to say a big thank you from the team at Eastland.
We spread a little love to Alannah & Madeline Foundation, The Salvation Army, Vermont Lions Club, Glen Park Community Centre, Urban Life, Maroondah Winter Shelter, Eastern Police Stations, Ambulance Victoria, Country Fire Authority, Eastern Health departments and Pocket Squad Girls.
Spoonville arrives at Eastland – Covid-19 Community InitiativeWe have all smiled and enjoyed seeing the creative Spoonville villages pop up all over the world and in our own backyards during an unprecedented time and year that has hosted it’s challenges for all. This creative and fun way of keeping the community connected during the Victorian state lockdowns was something we have all admired and needed during these difficult times.
To ensure this unity is something we can preserve within our local community, Eastland created a new Spoonville home in Ringwood’s Town Square for all households, retail partners, local businesses and customers to enjoy in.
A series of downloadable outfits and accessories were made available for download via the Eastland website, in addition to 35 Spoony packs being delivered to local schools and kindergartens to take part in a design to join the Eastland home.
This heart-warming initiative was designed to flourish beyond the trying times and be remembered for years to come. So, that’s why at the end of Summer, Eastland will be collecting all the characters that made the journey to Eastland Spoonville to carefully be placed into a time capsule which will be locked away until 2040. This time capsule is a keepsake of the positive and united connections the Maroondah community shared during a difficult year for the world.
The Alannah & Madeline Foundation – Imperfect Dolls Donation from Pocket Squad Girls
As an extension of the mini & me Superheroes edition, Eastland were able to connect Pocket Squad Girls, a local business we joined forces with across the project with our key charity partner, the Alannah and Madeline Foundation.
With aligned values to eradicate all forms of bullying against children, a collaborative approach was initiated to support both organisations through a mutual relationship with Eastland.
Pocket Squad Girls create pocketful’s of ‘everyday girl power’ in the form of a team of vibrant pocket-size dolls, each with a unique everyday trait, value, talent or attribute.
From adventurous, to kind, creative, sporty, strong or caring, the list of everyday girl powers is diverse and limitless.
With 2020 global events preventing traditional fundraising events to take place, founder of Pocket Squad Girls, Kristy Elsworth wanted to provide support by donating over 800 slightly imperfect dolls to the Alannah and Madeline Foundation for their Children Ahead and Buddy Bag programs.
The Foundation’s CEO, Lesley Podesta, thanked Pocket Squad Girls and Eastland for this unique and exciting donation, especially through these difficult times. “We’re very grateful for this support of our work,” Ms Podesta said.
Eastland would again like to extend our thanks to Kristy and the Pocket Squad Girls team for their generous efforts and contribution.
Glen Park Community Centre - Order & Collect
Eastland is extended it's relationship with Glen Park Community Centre, by pivoting the Centre’s Order and Collect service to provide food relief meal distribution, to help keep those in need fed during the challenging time for Victorians.
The Order & Collect service was launched in May, allowing customers to place an order directly over the phone at any participating Eastland retailer and collect on the same day from the convenience and safety of their car through Eastland Valet. This service was extended to those needing to collect frozen meals to feed themselves and or their families. A no contact option was implemented for those traveling by public transport via a separate collection point in Valet.
Early Childhood Education- Spring Craft Packs
To ensure our beloved local community were involved in our spring school holidays program, Outdoor Explorers, Eastland gifted over 10 craft packs to local childcare centres and kindergartens to take part in. Schools were given the option to create their very own bumble bee or tulip flower, which was then tied to an inspirational board with the quote ‘Let your Dreams Blossom’ for children to see their Spring creations on display.
All schools were encouraged to send photos of their designs to Eastland to feature across our Facebook and Instagram page. We hope this initiative added a little spring to their step these September school holidays!
Victoria Police - Thank a Cop Day
Imagine a society without our police. We couldn't function without them and yet we rarely get to thank them personally for what they do. On September 29, we recognised national “Thank A Cop Day” and surprised the stations in Maroondah with a hamper to say thank you, to all men and women in the force. We support you and recognise your daily sacrifices and brave acts not just on thank a police officer day but every day of the year!
Schools in Maroondah – Eastland Face Coverings Delivery
In preparation for term 4, we delivered beautiful reusable face coverings to some of Maroondah’s Primary and Secondary schools for their teachers and extended staff.
We want to say; thank you to all the teachers for rising to the challenge so far, helping our children thrive and build resilience.
Early Childhood Learning & Kindergartens - Eastland Pen Pal Club
To keep our wider community connected during such isolating times, Eastland created the Pen Pal club which is inclusive to all members of the Maroondah community.
The launch included the participation of three local senior facilities opting into the program, with over 100 packs supplied to these organisations. The senior facilities received an overwhelming response of letters from our community, so much so they had to withdraw from any additional letters within a matter of weeks! We are so thrilled to be able to include and acknowledge our senior families here at Eastland and look forward to supporting them further in the future.
Team Eastland were delighted to once again support the wonderful Winter Shelter project, which helps the homeless and those in need in Maroondah. COVID-19 has made this year’s Winter Shelter an even greater challenge than usual. In order to abide by the restrictions currently in place, all meals will be served as a takeaway, and all social distancing protocols will be adhered to.
Since opening in May there has been 1,646 meals distributed and the facility has seen over 300 people visit and 1,093 meals collected.
Eastern Health – Nurse Care Packs
Eastland were very humbled to further extend our partnership with Eastern Health the largest public healthcare provider in the eastern region of Melbourne.
In late July, Eastern Health was asked to provide additional support to some of the most vulnerable members of our community to limit the spread of COVID-19. Following a COVID-19 outbreak at Kirkbrae Presbyterian Homes, Eastern Health provided a team of nurses to assist the privately owned facility, then in a matter of days, staff at Wantirna Health commenced a process of decommissioning from a GEM Ward and recommissioning to a new Support Care Unit.
In a true demonstration of community support, their staff stepped up to the challenge in a rapidly changing environment and their commitment and willingness to assist ensured this essential service and care for the most vulnerable members of our community can be provided.
To give ‘a little thanks’ we provided care packs to the 100 hard-working staff and thanked them all for their support during a challenging time.
Early Childhood Learning & Kindergartens - Early Childhood Educators Day
September 2 was ‘Early Childhood Educators' Day’, which recognises and celebrates the work of Australia's educators in early learning services for their wonderful contribution to the wellbeing and healthy development of the young children in their care.
To say “a little thanks” to Early Childhood Educators, Eastland surprised over 30 local Early Childhood facilities with a personalised gift for the Educators to enjoy.
Alannah & Madeline Foundation- Toiletry Donation
To continue our support during these difficult times, Eastland donated over $1,000 worth of essential toiletries to the Alannah and Madeline Foundation (AMF) to ensure the continuation of their vital buddy bag program. Like many charities during lockdown, AMF were not able to fundraise their much-needed funds to purchase essential items which are gifted to children and teens who are being removed from violent homes and situations. We cannot thank the AMF community for their incredible work, keeping children safe from any form of violence.
Grassroots Sports- Football Giveaway
After returning to training for three weeks, the unexpected cancellation of the junior football 2020 season was made. Following this, the Victorian Government announced home schooling was back for all Primary Schools students, this brought back anxiety amongst families and sadness for the kids. Eastland secured 150 Eastland branded junior match day balls to give away to 150 local families.
Eastern Health – Staff Selfcare Gift Bags
With the help of Kim, Team Leader of a mental health rehab facility in Ringwood East, Eastland surprised her team with a gift bags filled with self-care items for them to enjoy and reward themselves. Staff have been doing a stellar job since the start of this pandemic, and working rotating rosters covering the facility 24/7 and have been instrumental in providing safe and effective care to people living with a mental illness residing in the facility.
Schools in Maroondah - Coffee for Schools
Friday July 24 and Monday July 27, with the help of the principals and assistant principals, Eastland surprised staff and VCE students at local schools with a “Coffee Station” and gave away over 500 free coffees / hot chocolates and teas - which enabled accidental positive connections.
Eastern Health - Crazy Socks 4 Docs Day
June 5th was a day to raise awareness of the mental health of all doctors and health practitioners around the world. It’s a fun campaign but obviously a serious issue, particularly now when stress and pressure on the medical workforce is high. Eastland provided over 500 pairs of socks from Eastland retailers which were distributed to every doctor at three hospital at their CrazySocks4DocsDay morning tea.
Eastern Health - International Nurses Day
Celebrated around the world each year on May 12, to mark the contributions that nurses make to society. We cannot thank them enough for the work they do to help us all especially during this pandemic. Eastland partnered with Espresso Warriors and donated a complimentary coffee to all 4,000 registered nurses at Eastern Health. In addition, we reached out to one of our local and amazing suppliers SourceyM to partner together and provide all the nurses with co-branded travel mugs.
Schools in Maroondah - Sanitisers for Schools
With students across Victoria slowly making their way back to the classroom, Eastland helped ensure their days were as safe as possible by providing hand sanitiser to schools in its locality. Eastland donated travel-size hand sanitisers to 3000 local students and teachers. The hand sanitisers, which can clip onto pencil cases and school bags, and were given to staff, preps, grade 1 and grade 2 students at Ringwood North Primary School, Kalinda Primary School, Ringwood Heights Primary School, Croydon Special Development School, Great Ryrie Primary School, Eastwood Primary School, Marlborough Primary School and Mullum Primary School.
They were also be handed out to staff and year 11 and 12 students returning to Ringwood Secondary College, Heathmont College and Croydon Community School.
Early Childhood Learning & Kindergartens - Kids Colouring-in Collaboration Competition
Our community needed to pull together to support one another, while also injecting hope and joy to the day-to-day. Here at Eastland, we’re choose to embrace the power of art. After all, a picture is worth a thousand words, right? That’s why we’re invited your Early Childhood Learning & Kindergartens to take part in our art project. Individual sheets were given to each student who expressed themselves through the creative and once completed these individual sheets made up one completed art piece.
All participating facilities Barngeong Reserve Kinder, Maroondah Pre-School, North Ringwood Preschool, Top Kids Child Care Centre, Aussie Kids Learning Centre & Kinder, Dorset Early Learning & Kindergarten, Kids on Mullum Childcare and The Learning Sanctuary received an arts packs from Eastland and will get keep their work of art.
Congratulations Dorset Early Learning & Kindergarten who were the winners and also received a $500 voucher for art supplies.
Eastern Health – Frontline Workers Food Care Packs
We teamed up with Eastland Coles and delivered 1,600 packages including break snacks such as muesli bars, fruit tubs, drinks, biscuits and lollies.
The Alfred Hospital - Front line Workers Food Packs
When Eastland was made aware that most of Melbourne’s front line Covid-19 units were unable to enjoy their break times due to limited food supplies, Eastland and Coles Eastland joined forces to deliver over 4,600 pantry items to those front line medical teams.
Their appreciation and thanks was overwhelming from the delivery and is only a small way we could give a little thanks during these difficult times.
Early Childhood Learning & Kindergartens – Eastern Hampers
Eastland brought a little joy at Easter to 32 facilities across Maroondah on April 9, by personally delivering Easter hampers filled with chocolates. Eastland wanted to express to all teachers, educators and staff that we value them and to say 'thank you' for looking after the children of our community, so their parents can continue to work during this intense environment.
Glen Park Community Centre - Pantry Donation
Eastland continued to support Glen Park Community Centre to help keep its Community Pantry stocked, after the COVID-19 health crisis affected product availability and demand.
With stock limitations currently affecting many, Eastland was delighted to be able to donate over 500 items, including bread, long-life milk, toothpaste, shampoo and margarine, to help keep the Community Pantry stocked which was supported by Woolworths donating a gift card to enable us to purchase most of these items.
Victoria Police – Coffee with a Cop
Coffee with a Cop was launched at Eastland in May 2019 and it’s about taking time to meet at neutral location to provide the opportunity for community residents to sit down with officers and ask questions or share what’s on their mind.
Ringwood Station Commuters – Sanitiser Handout
On Monday March 23 we headed to Ringwood Train Station to surprise 600 commuters who needed to use public transport during this difficult time to get to work and school.
Eastern Health – Food Donation
Espresso Worriers donated fresh fruit, delicious muffins, pastries, bread and over 50 litres of milk which was distributed to the nurses and doctors working on the front line at the dedicated COVID-19 swab centres.
Maroondah Age & Disability Services - Toilet Paper Donation
In March, Eastland was proud to announce a collaboration with Maroondah City Council and Glad to distribute 2,000 toilet rolls to residents utilising either the Age & Disabilities services program in Maroondah.